Published: Tuesday, 05 April 2016 20:47
This New York Times article is quite interesting and regards something that we are noticing more and more when selling a property, namely that staging can make a big difference in successfully selling your home. De-cluttering and cleaning are two obvious things to do before listing a house, but the simple fact is that often, a bigger effort should be made.
Understandably, a lot of people feel reluctant to doing things like re-painting, changing floors, moving around or change furniture, removing art and so on, simply because you have chosen these items because you like them and they are part of your home. And subsequently, your home is part of you. But the thing is, that staging your home - i.e. making it less "you" and instead more impersonal and more generic to appeal to a bigger market - is essentially a marketing tool. Call it "product packaging". It is not supposed to be a presentation or reflection of you and your taste. It is simply a way of presenting a home so that a potential buyer can envision themselves living there without being distracted by the current owner's personality and taste. And although there are never any guarantees, realtors' general perception is that staging will usually help a home sell faster and for a higher price.